People love their smartphones. Whether you’re walking down the street or inside a shopping mall, sitting in a coffee shop or at the airport, half the people around you are looking down at their cellphones.
Eighty-three percent of American adults own a cell phone, and 42 percent of them own a Blackberry, iPhone, or a similar smartphone, according to a recent Pew Internet Project report. The study also found that 87 percent of smartphone users access the Internet or email on their device. Two-thirds of smartphone users do so daily. Increasingly, just as how the home broadband connection remains always on, the mobile connection seems to be ever present.
Today’s apps-savvy consumers want business information delivered concisely and available for reading on the fly. Thanks to the explosion of Internet-enabled mobile devices, you and your customers can communicate on the go. Here are six easy ways to deliver on mobile devices marketing that encourages customer interaction.
- Make Your Emails Mobile-Friendly
- Give Mobile Customers What They Need
- Invite List Sign-ups via Text Message and Quick-Response Codes
- Build Your Fan Base
- Encourage Reviews on the Run