People love their smartphones. Whether you’re walking down the street or inside a shopping mall, sitting in a coffee shop or at the airport, half the people around you are looking down at their cellphones.

Eighty-three percent of American adults own a cell phone, and 42 percent of them own a Blackberry, iPhone, or a similar smartphone, according to a recent Pew Internet Project report. The study also found that 87 percent of smartphone users access the Internet or email on their device. Two-thirds of smartphone users do so daily. Increasingly, just as how the home broadband connection remains always on, the mobile connection seems to be ever present.
Today’s apps-savvy consumers want business information delivered concisely and available for reading on the fly. Thanks to the explosion of Internet-enabled mobile devices, you and your customers can communicate on the go. Here are six easy ways to deliver on mobile devices marketing that encourages customer interaction.
  1. Make Your Emails Mobile-Friendly
  2. Give Mobile Customers What They Need
  3. Invite List Sign-ups via Text Message and Quick-Response Codes
  4. Build Your Fan Base
  5. Encourage Reviews on the Run