Even iconic companies can disappear from the landscape if they aren't constantly staying ahead of the customer. Remember when Blockbuster franchises dotted strip malls around the country? Yesterday's leader can become tomorrow's laggard without innovation and reinvention.

Why can't some companies reinvent themselves? Management consultant and bestselling business author Jason Jennings finds that the problem often boils down to four issues — attachment, ego, control and complacency. Lead your market by ditching those innovation killers and following these rules:
 
  1. Forget yesterday's breadwinner.
  2. Check your ego at the door.
  3. Don't be a control freak.
  4. Never accept the status quo.

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