It's difficult to map out what works for web design and what doesn't after all, there are so many different and effective approaches you can take. For one website, a crisp, clean home page looks great, and for another website, a messy, colorful home page draws you in. However, there are a few principles of good web design, that are universal. Here we will explore five principles of good web design.

  1. Good Navigability
  2. Use of Consistent Branding Throughout
  3. Good Use of Images
  4. Use Video Wisely
  5. Strong Typography

See : http://goo.gl/BgyLB