It’s not always easy to call forth creativity, much less brilliance, whenever we’d like, but there are steps you can take to encourage the ideas to keep flowing, and to channel them in the right direction. Following are ten tips dealing specifically with logo design that you may find helpful in conceptualizing images, bringing them from good to better, and better to brilliant.

  1. Know the company
  2. Know yourself
  3. A logo should be demonstrative
  4. Lines and shapes
  5. Don’t be cliché
  6. Make it simple, yet memorable
  7. Use clever visual devices
  8. Design it using vectors
  9. Get an objective opinion
  10. Test it out

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