According to the research, web retailers could increase consumer engagement by 85% with a mobile-specific website.
- Keep it Simple
- Design for the Thumb
- Think Fast!
- Make it Action-Oriented
- Speed up Load Time
- Optimize the Experience for Local Stores
- Focus on an Easy Checkout
- Check Your Mobile Analytics Data
- Allow Important Elements to Stand Out
- Test, test, and test some more…
See : http://goo.gl/XBH4i